Most Effective Strategies for SEO

What Is Truly SEO

SEO (Search Engine Optimization) is a process of optimizing your website's position in the search engine. The higher your position in the search engine the more traffic you will get to your website.

When you search for a specific thing on the web, you normally go to a search engine and type the keyword which is relevant to the thing you are looking for. In this case, we say that search engines are the best source of getting traffic to your website.

The Most Important Factor

The most important factor which determines the success of your website in SEO is the keyword. If you are using the proper keyword then you will be able to have great traffic to your website. In this case, you need to take care of the competition of the search engine.

You need to be aware of the competition in the search engine. If you think that the competition is not so strong that you can not compete with them then you are lying to yourself. You need to compete in a small competition. Therefore, learn the algorithm of Google to be able to rank your website.

Knowing Algorithms

Let me tell you about the Google algorithm first. The Google algorithm is a formula that keeps on updating. It is very careful about choosing websites.

In this formula, there are various terms such as SERP, query relevancy, and keyword density to be searched. All these are very important in content development. If you are making a blog then try to take care of some issues about SERP

SERP or Search Engine Rank Position is a term that is used to indicate the internal ranking of a particular search engine. In addition to this, it also depends on on-page optimization. Therefore, you need to optimize your content well if you want to rank well on Google.

Do I Need Keywords?

The keyword is a word for a search term. Every time you use Google for searching purposes then you are using this word for the search. So, it is very important to have the right keywords for your business. You need to have keyword density in your article or content.

Keyword density is a term that is used to express the proportion of the volume of words on which the keyword is expressed. If the keyword density is correct then it will make your content easier to be searched by Google. The value of the keyword density will increase the importance of the keyword.

If you want to succeed in Google optimization then you need to take heed to keywording seriously since it plays a vital part in SEO. The Google keyword is very important because it determines the usage of the keywords. To rank well, you need to make suitable usage of the keywords on your web page.

So, it can be said that the Google keyword makes the keyword density to be at the proper level. To regulate the keyword density use the Analyze page option of the Google Tool. This will make your web page perfectly optimized. You can also use this tool to select the best keyword for your content.

Secrets You Should Know To Rank High In SEO Optimization

You've created your website but you don't have any traffic. Everybody has told you that SEO optimization is important. But nobody has provided you with concrete (proof) that it is more important than others. Well, here it is The key to obtaining massive traffic in SEO optimization and getting your page ranked high in the search engine.

The key is Images 

How many do you remember reading from the book "Information Anxiety" by wins J.ullivan? A lot, right? Well, if you don't know anything about SEO optimization, you will think that is because you have read too much info on the subject on websites such as eHow and StepYourPages that gains high authority by giving the search engines rich content.

So what are these images, anyway?

Placements. These are just a few (but very important) factors to consider when working with your website to get it ranked highly. You have noticed when you look at any traffic radar map that the websites on the right side are getting the most traffic, and that is because those websites place their "share" of the blame on the shoulders of others.

How can you place your "share" of the blame on others?

Have you checked your cached pages? If you have recently updated your blog's pages (and I am not asking you how old your site is because I haven't heard of you), a lot of the older cached pages for your site will be grayed out and in the last number of weeks, those older pages have defunct dates in the file.

Those files are the names of what people used to visit your site. unique titles for your pages (not domains, but page titles), and common "alt" tags for images that are blank in your CMS.

If you take all these items on each of your web pages and you optimize each page individually, you can pretty much 100% insure that you will rank higher than your competition if you do a broad search.

How can you take the laziness out of blogging?

Well, you know how to blog right? You know how to research good blog topics, you know how to work with others, and you even know how to dislike someone who is forever blabbering away about something irrelevant to your interests.

Well, try not to be a perfectionist and just try to do what you want to do. Assess your topic from a fresh perspective, which perhaps you have never given much thought to.

Create a few products, with eye-catching photos and descriptions to catch the attention of your viewers.

Try to include other popular social media platforms like Twitter, Facebook, Friend feed, and YouTube in whatever you are trying to promote.

If you are selling items, suggest ideas for future e-commerce areas that could be built. Make sure you get your keywords in your tags, and that the links you provide are proper.

Do your research, listen to your audiences, and base your content on those ideas. Once you have your audience growing, you will see that they are already coming back for more.

It takes time to gain this natural exposure, and between you and your audience, it probably won't happen within 30 days.

Let's assume that with the above info, your site gets indexed by Google within 10 days.

That would mean that you are indexed 800 days, and given an SEO rank of maybe B. This is what would often happen. Way too much from what I would call a "BE ALL ALAS."

The next step would be to increase your awareness and get targeted traffic. Use web directories, forums, and blogs, and focus on at least three phrases.

The way to do this is to go to Google and type in "free web directories." When you type that in, you will get a long list of directories to choose from categorized by professionals in the area.

Generally, you would choose the ones highest on the free list, but as you can see, many aren't free. It's all about exposure and SEO.

There are also many forums on the internet associated with your business. Participate in them and add value to the people and communities that you are involved with. Generally, you wouldn't have to worry about setting up links here and there because most forums allow you to put your website in your signature line.

Many forums are specifically for your industry, and I would suggest that you make focus of this on the business side of things. This will bring new visitors to your site and have them associate with your business because of what they have heard you are offering.

You must be an active participant in forums related to your business. Don't go to just any forum to inquire about advertising. People are curious to know what you are providing/advertising and will be more welcome to check out your site.

5 Ways to Build Back Links and Increase Your Website Link Popularity

Link building is a very important factor that will determine whether your SEO campaign is a success or failure. Every successful SEO campaign has a strong link-building campaign. Link building is the number one way to improve your website rankings in search engines. Every successful SEO campaign has a lot of backlinks as well.

In this article, I will show you several ways to build backlinks and increase your website link popularity.

1. Posting on Link Forms and Small Directories

Many people post on link forms and small directories not realizing that it does not affect their rankings in the search engines. It is better to use these two methods than to post on 1000 blogs with a link to your website. If done right, it will bring you traffic; but the short-term results will not be so great.

2. Posting on Article Directories

You can write an article on any subject and submit it to the top 100 article directories. If you do this, you have the opportunity to post a link to your website in the resource box. In addition, most article directories allow you to post a link inside the article. In this case, your article will be seen by many people and might even get posted on blogs and other websites.

3. Creating a Keyword-based Page Title

You can use your keywords to write a unique page title for every page of your website. If you are not very good at writing titles, you can let others do it for you by registering and creating an account with Web artificials and letting them (or you) use the Website Name restricted slot to put your website name in. This slot is awarded to the website owner for each website that uses their name as the only title on the page. This is a great way to boost your link popularity and gain more traffic to your website.

4. Blog Commenting

Posting blogs and commenting on other blogs is another common link-building method. Most blogs give you the option to post your website name as well. Most blogs allow you to write your own opinion or include a link back to your website. If your website relates to the subject of the blog, you will see a lot of traffic and possibly a lot of new customers or clients.

5. Social Media Activities

Social media activities are just as important for your website as any other form of link building. Many social websites allow you to create a page where you can post your website. You can also 'like' or 'share' other people's content and give your website even more exposure. There are many social media websites available and increasing your popularity on the different social websites will help you attract more potential customers.

These are just a few of the great link-building methods that you can use to help you build your online presence. You should also beware of any link building worth doing that involves hurting your site. For example, hacking your website and installing a Google toolbar in your browser with the exploit of exploiting a bug in the Google ranking algorithm. There are too many hackers and spammers using this method today to provide any benefit.

This article was written by Masson from TheNerdnMe that was so frustrated with the simple fact of people building bad backlinks and wanted to give them the correct guidelines of backlinking when it comes to SEO. Now get started to outrank the top competitors in your niche today.

SEO Risks to Avoid

Ignore The Gurus

Please step around that pile there on the ground. What's that? That's the advice a guy, a self-proclaimed "guru," gave my friend about her site and SEO and PPC. He relieved her of a lot of cash and left this mess she needs my help to remove.

SEO tricks and treats abound on the internet and everyone claims to have cracked the code. But as my friend and so many others are finding, the top ranking doesn't automatically translate to revenue. Emphasizing a keyword makes sense only when that keyword will attract traffic that makes a purchase.

Of course, there have always been wolves out there on the fringes of legitimate business groups. These days the predators know if they shout the absurdist claims loud enough they will attract the ear of a frustrated entrepreneur who lacks the internet sophistication to see through a scheme to the underlying scam. If you are the type to spot a scheme or a Wolf, listen to an equally barking idiot before you jump the deep end and sign the check.

SEO Companies & Scams

My friend's experience with SEO and SEO companies was the catalyst for me becoming more watchful of the sheer number of SEO scams in the industry. I did not jump the minute I saw a scheme that I could not believe. It left a bad taste in my mouth and although I have no small degree of respect for the intelligence of people who work in the SEO field, I was also attracted to the scheme.

My friend's story is not a unique one. I have heard it from a dozen or so clients who encountered companies like mine. They were promised "unlimited traffic" and sent their traffic to a " nonexistent website." They were assured that by advertising their traffic and optimizing their website for the search engines they would increase their traffic. Out of dozens of calls I received about these companies, I was most impressed with the first legitimate attempt I received to honest an unresponsive business. The firm was from a non-profit organization and they did not want to charge for their services. They were kind enough to understand that new clients might not be familiar with the services they provided and that they needed an introduction before they could see whether the firm was legitimate. This small gem of a business was the equalizer for me looking for easy ways to obtain large increases in my clientele.

My clients and I have become kind of a testing ground for new SEO strategies. When we import keywords and keyword phrases into Google Analytics to assess which ones might work and which ones don't, often it is hard to list down all the viable SEO strategies available. After all, shouldn't we optimize our websites for search engines, which in turn makes it easier for targeted traffic from search engines?

Results Only Matter

One of the search engine optimization strategies that rank high in my list is that which provides results in the form of online videos. In one recent case, a client showed me their website that ranked in the top 5 for several keywords and keyword phrases that seemed to be tailor-made for their industry. Numerous pages of material were related to this industry, and their website incorporated each one of them. I suggested that we watch the number of minutes a visitor watched on their home page and progress throughout the site. This simple measurement proved to me that the firm was providing a lot of value with its product.

My favorite recent example is that of an estate agent who had two different types of SERPs. One was for local searches, and the other was for hyperlocal searches. Local searches had very few results and only a few were for companies in the area. Hyperlocal searches on the other hand had numerous, but mostly hyperlocal searches for companies throughout the country. This left the agent puzzled.

They had several clients that could end up in the top 10, but why were their hyperlocal search results so much better than the smaller local searches? This problem was eliminated when they changed their "Florists in Austin" into a hyperlocal search phrase. Now their site improved its visibility on Google by +5 and the SERPs improved by almost 10 pages. Without this small improvement, they may have been working on several different keywords that did not provide a good match for their business.

Local SEO

To take advantage of local searches and hyperlocal search marketing, you need to employ the methods listed above. SIMPLE: You want people in Austin, Texas to find your website for relationship dating. Your search engine optimization (SEO) strategy should be, "dating".

You can get a lot more sophisticated with website optimization, but just start with the tips above and you will be well on your way to hyperlocal search engine optimization success.